Tik Tok is the #1 downloaded app of 2020, with 30 million active users in the US alone. The platform allows users to create short videos and a shot at going viral. Brands are hopping on the trend to engage younger audiences and show their lighter side.
Tik Tok is a hub for creativity and has ad formats guaranteeing 5 million daily impressions. The ads are aren’t cheap, but the platform lends itself to quick organic growth.
To reach their target audience of high school students, KMA is producing a Tik Tok challenge for Enterprise State Community College. Follow us on the app @keriganmarketing.
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