Geofence marketing allows advertisers to precisely choose the exact location where their ads will show. When you use geofence, it uses different types of targeting to identify geo-location such as street addresses, boundaries we draw using GPS coordinates, as well as IP targeting.
As a prospect enters the geofenced area, an ad is served in an app on their mobile device such as a smart phone. For example, a local bank builds a virtual boundary around an affluent residential neighborhood, close to its nearby branch office, then targets homeowners for their mortgage refinancing promotion. They are then able to track prospects that saw the ad and clicked into the website to learn more, or even drove to the bank!
Other success stories we’ve had using geofencing include targeting high-school campuses to increase Dual-Enrollment for nearby community colleges, or targeting trade shows as an alternative to standing on your feet in a booth all day in person. To learn more about adding Geofencing to your marketing mix, contact Dana Kerigan.
Share this article:
More on Digital Marketing:
Make it Easy for Customers to Find You with Apple Maps.
You probably want to rank above competitors when prospects search online, right? Apple Maps provides businesses with a powerful platform to increase visibility...
Make Waves for Your Business with Digital Beach: KMA’s New Podcast Series
Are you ready to make waves for your business with the power of digital marketing? Then you’re in luck! KMA has just launched...
The Average Age of an American in 2023 is 39
If you are 39 or above, you represent the “older” half of the US population. If you are age 38 or below, you...
Stand Out on Google with a Free Business Profile
What is your Google Business Profile? You’ve probably conducted a Google search and seen the “map” listings near the top. These listings offer...
Negative Reviews: Why You Should Respond
Today, the first impression most consumers see for your business is online. And, even when a review isn’t flattering, there’s a big reason...
Can I Trust You & Can I Trust Your Business?
“Can I trust you, and can I trust your business?” More and more consumers are asking themselves this question and looking to online...