By now, most of us are likely convinced that consumers start their searches start online—but do you know where do they end? Current Google data states that approximately 97% of consumers use online search to find a local business or service. So, if you want your business to be ranked above the competition that means you have to top the Google Map Pack. And that starts with Google reviews.
So what are Google reviews and why do they matter so much?
Google reviews are user-generated comments that customers can post about your businesses on Google. Each review consists of a rating from 1 to 5 stars that result in your business’s average Google star rating.
What are the benefits of Google reviews?
Today, Google reviews impact customer choice more than ever. Reviews influence 88% of consumers in discovering a local business. And having more online reviews means your website will rank higher in search. Google evaluates 4 factors when it comes to reviews: recency, frequency, quality and quantity. Moz estimates that a significant factor in Google’s algorithm is driven by review signals. Increasing your number of reviews is one of the quickest ways to start ranking higher in search results.
How can you increase reviews for your business?
If it’s difficult to leave a review for your business, most people aren’t going to do it. Only the extremely happy or the irate customers will make the effort to let the Internet know what they think. But what about all the everyday customers who use your services all the time?
Covid has taught everyone to use QR Codes. Strategically placing small cards or signs with your custom QR code in waiting rooms, restaurant tables, and checkout lines makes it easy for customers to give their feedback. Read our case study here.
It’s also easy to request a Google Review online. Google gives you a custom web address that sends your customers right to your review box. Include this link in an email, social media post or even text it to your customers. You can find it in the home page of your Google My Business account. Need help finding it?
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