This article was originally published on Aug. 16, 2018, and was updated on Oct. 13, 2020. The original post can be viewed at: https://keriganmarketing.com/website-growth-annual-visitor-increases-by-category-and-what-that-means-for-your-business/.
Understanding how your business is performing in the digital realm can sometimes be overwhelming.
As managers, we are responsible for staying on top of what can feel like endless tracking tools. And if we ignore important customer trends, we run the risk of losing prospects.
Monitoring your website’s traffic with Google Analytics can be difficult and time consuming. Understanding follower engagement across social media platforms is not any easier.
Business owners are tasked with staying current with the most relevant and effective digital trends to keep their companies competitive and profitable. With the emergence of so many social media options, many business owners are left wondering how important websites are for searching consumers.
We recently completed a one-year study of traffic growth for websites by industry so you can determine if yours is keeping pace.
Do you still need a website with social media platforms?
Having a social media presence is essential today, but it is not a substitute for a user-friendly, optimized website. Social media spreads awareness and generates interest in your business, creating top of the funnel leads. Converting interested, prospective individuals into buyers is dependent on providing the substantial information they are looking for. Websites serve as the foundation of your company’s digital presence and provides a place for prospects to take the next step.
Why first impressions are make-or-break
Seventy-five percent of consumers make judgments on a company’s credibility based on its website. A company’s digital presence serves as a window into the way a company operates and is often the deciding factor between sealing the deal and losing one.
The impression a customer receives of your website is so critical that 88% of online consumers are less likely to return to a site that has problems.
At KMA, we’ve built hundreds of websites since 2001 and report traffic growth to our clients monthly. Here are the results of our study of traffic growth for area websites we host and maintain.
Should your website traffic be growing and how much?
|Industry Category||Website Growth Rate:
June 2019 – May 2020
vs. June 2017 – May 2018
|Government & Municipal||7%|
|Real Estate Agencies||24%|
|Shopping & Dining||11%|
|Overall KMA Website Traffic Growth Rate||41%|
*Due to the devastating effect of Hurricane Michael on Florida Panhandle businesses in October 2018, 2018 has been removed from the data set.
Websites and Social Media: Better Together
The choice between having a website or social media should not be an either/or proposition. They operate most effectively when used together. Your engagement and activity on social media generates interest in your company, then referring clients to your website to augment your business.
Your web presence and reach depend upon using a website and social media as part of a robust, sustainable marketing strategy to generate awareness, solidify brand trust, and drive sales.
Want to know how many people are visiting your website?
As we build websites, we always install Google Analytics to start collecting data, which ultimately improves our campaigns. And as a Google agency partner, we’ve gotten pretty good at doing it. If you’re interested in getting Google Analytics on your website, we’ll be happy to help.
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